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National Geographic's Center for Sustainable Destinations  GeoTourism Challenge: Ger to Ger Foundation & Agency > Read more

In 2009, Ger to Ger Foundation and Agency were selected among hundreds of companies and initiatives from around the world that highlighted the main criteria of National Geograpahic's and Ashoka Changemaker's Global GeoTourism Challenge called the "Power of Place" - Sustaining the Future of Destinations.

Geotourism adds to sustainability principles by building on a destination's geographical character, its "sense of place," to emphasize the distinctiveness of its locale and benefit visitor and resident alike.

• Geotourism is synergistic: All the elements of geographical character work together to create a tourist experience that is richer than the sum of its parts, appealing to visitors with diverse interests.
• It involves the community. Local businesses and civic groups join to provide a distinctive, authentic visitor experience.
• It informs both visitors and hosts. Residents discover their own heritage by learning that things they take for granted may be interesting to outsiders. As local people develop pride and skill in showing off their locale, tourists get more out of their visit.
• It benefits residents economically. Travel businesses hire local workers, and use local services, products, and supplies. When community members understand the benefits of geotourism, they take responsibility for destination stewardship.
• It supports integrity of place. Destination-savvy travelers seek out businesses that emphasize the character of the locale. In return, local stakeholders who receive economic benefits appreciate and protect the value of those assets.
• It means great trips. Enthusiastic visitors bring home new knowledge. Their stories encourage friends and relatives to experience the same thing, which brings continuing business for the destination.