In 2005, we started Ger to Ger Agency aiming to make our substantial contribution towards community development, nature conservation and more. Till today, we have trained and empowered around 200+ nomads, locals throughout Mongolia, 1000s of travelers from around the world. We offer more than 50 itineraries that focus on exploration and educational cultural adventures that share a broad understanding about nomadic lifestyle and Mongolia.


We believe that creating business opportunities with a social focus is the most direct means to improve the lives of thousands of families. Ger to Ger has been bringing each year over 300+ million tugrugs in economic benefits for the rural economy of which over 140 million tugrugs so far have been allocated towards nomadic families that we work with. Owing to our poverty reduction innovations, GER to GER is recognized, published and accredited by many internationally famed agencies and institutions such as National Geographic Society in 2009 as “One of the World’s Innovative Travel Entrepreneurs”, officially recommended by UNESCAP in 2010 as an excellent example of community based tourism initiative for Asia and Pacific regions and much more!


Zanjan Fromer
National Geographic Society - Zanjan Fromer - GEOtourism Ambassador



Mr. Zanjan Fromer, Alaskan born Native American half-breed (Alaskan Tlingit), is an International Field Specialist with a long history in film, reality tv, mass media/marketing, tourism and social economic development fields for well over 30+ years; in Alaska, across Mongolia and beyond. Mr. Fromer arrived in Mongolia in 1994 and was invited to join the first USAID Teams to Mongolia (1998/99-2003) that assisted Mongolia through its post Soviet Transition to re-establish and strengthen its rural to international supply chains around the world; meat, tourism and cashmere industries via Rapid Expeditionary Development & Mass Media/International Marketing Initiatives, etc.

As Mr. Zanjan Fromer has a very impressive and long history of social economic advancement via rapid expeditionary development – if you desire to learn more about Mr. Fromer we highly recommend that you visit his professional site at: Zanjan-Fromer.com 

Ms. Bayarsuren Yalalt
GER to GER GEOtourism Mongolia - National Geographic Society Certificate of Excellence


Mongolian CO-FOUNDER

Ms. Bayarsuren Yalalt graduated top of her class with a Masters Degree in Tourism Business and Management – Ms. Yalalt has co-founded GERtoGER with Mr. Fromer, she is a massively driven to assist nomadic families connect with the greater tourism industry. Ms. Yalalt and Mr. Fromer have spearheaded the international Expo marketing works that has led to a greater industry awareness; today in addition to working with rural Mongolia, Ms. Yalalt remains locally active via industry working groups that desire to advance Mongolia’s tourism industry.

Ms. Yalalt was recently recognized by the Mongolian Tourism Association for her years of contributions towards the development of Mongolia’s Tourism Industry.


Our team is 99% comprised of locals – We are a passionate team that deeply desires to leave minimal negative traces on our planet and communities.

Mr. Khubilai, Office Team and Guide: is a new addition to the tourism industry that was trained as a Tour Guide and finished at the top of his class in 2019 who also worked on the Mongolian set of the Amazing Race Australia 2019. Khubilai challenges himself to learn new skills to a certain level and in the past he has competed in mathematical and English olympiads. He now sets his eyes on the tourism industry, learning everything about the industry from experts to become an invaluable contribution towards Mongolia’s Tourism Industry.

Mrs. Enhsaikhan, Chief Accountant: She has been working with us for over her 10 years and became an integral part of GER to GER’s operations. She spends her free moments to improve her knowledge while keeping up with tax law changes as well as taking care of her two strong sons that are currently studying in Police Academy.

Mrs. Nyamdavaa, Rural Facilitator: She is a mother of three children and an excellent sister to her siblings. Though she lost her parents years ago, she never stopped showing her kindness and love to her family members as well as to her nomadic community. She has successfully facilitated to implement “Rural school/kindergarten decoration” projects in her region with assistants of responsible travelers.

Mrs. Battsetseg, Rural Facilitator: She has four daughters and 6 grandchildren; she was born in the eastern Mongolia and married to her husband from the same region. Following her sick mother, she migrated to central Mongolia decades ago – while she was settling down in the new region she was faced with the challenges of starting from zero – hence she joined to Ger to Ger. Earnings from tourism has successfully paid for all her daughters’ educational tuitions and moreover she now personally owns hundreds of animals. In additional to her personal successes, she helped one of her team members to obtain a hip replacement surgery.

Mrs. Norovsambuu, Rural Facilitator: She enjoys spending her free time to play a variety of sports games and while raising her three children; her husband is the national park ranger. Sometimes she accompanies her husband to check around the national park and participate in any volunteer activities. One of her proudest accomplishments is making her inputs towards community development and nature conservation projects in her region via Ger to Ger.

Mrs. Narangarav, Rural Facilitator: However rapid desertification covered the majority of her region already, she still believes that tourism could slow down the process of land degradation and keep biological uniqueness for residents. She is a power-player for the greater good in the gobi region who wants to share the positive aspects of the tourism industry’s social economic benefits with as many locals as possible.

Mr. Nerguibaatar, Rural facilitator: He was born in central part of Mongolia and raised in mountainous river valley – a nomadic herder. He is real bottom up leader who delivers his support to communities for rural development initiatives – especially – those programs focused on educating nomads about carrying capacity of pasture and nature conservation. In order to maintain mother earth, he encourages his community to reduce exposure of livestock to mature pastures with rehabilitation (via seeding) and monitoring livestock numbers. 

Our Drivers: Our countryside-experienced drivers are crucial part of our engine and they worked from +40C to -40C with us for many years across Mongolia. GER to GER only works with tested, tried and proven drivers as most roads throughout Mongolia are not paved asphalt that are nothing more than dirt tracks, sand and rocky terrain. GER to GER’s experienced drivers will take you safely across Mongolia to remote places of great beauty, unique cultures, nature, history, and archeology.

Our Guides: All of our guides have completed Red Cross recognized First Aid training programs as well as all essential guiding skills programs focused on safety and client care by the Mongolian Professional Guide Association.


GER to GER - The Amazing Race - Season 10 - EMMY and DGA AWARDED

The Amazing Race – USA

“Zanjan Fromer and his team (MONGOLIA) provided top notch creative and logistic support for an episode of “The Amazing Race” for CBS. His creative problem solving and fast thinking helped us get through some very tough situations and in the end added one of the more memorable episodes to an Emmy and DGA award winning season.” – Barry Hennessey (Senior Field Producer for ing Race – Season 10)

The Amazing Race (2019) – AUSTRALIA


 ( Facebook Linked Video )






Hashhuu After Surgery – FIRST TIME since a child he’s able to stand properly

Definitive LIST of how GER to GER ACTIVELY FULFILLS the United Nations Sustainable Development Goals (SDGs)

Today’s major issue in Mongolia are irresponsible tour operators/competitors unethically profiteering/gaining from the ‘responsible tourism’ brand by sabotaging Responsible Tour Operators’ markets via disruptors, trolls, scammers, etc., that use Trip Advisor to damage the alternative incomes of nomadic families via factless statements of concern that the tourism industry “damages” nomads. What truly damages nomadic families are unethical individuals/scams/dishonest reviews and lack of market distinction now between responsible and irresponsible as everyone claims to be ‘responsible’. Hence, GERtoGER is using SDGs to highlight our ‘Responsible Tourism’ methodology:

  • SDG 1 – NO POVERTY:  80% of Humanitarian Trips’ finances are returned to rural nomads, drivers, etc.; 20% towards rural communities’ marketing and workshops.
  • SDG 2 – ZERO HUNGER: We have/continue to employ nomadic families who are the poorest of the poor.
  • SDG 3 – GOOD HEALTH AND WELL-BEING: trainings on health/safety/reduce sanitation illnesses (Hepatitis, etc.); incomes for medical insurance, visits, medication, surgeries, etc.
  • SDG 4 – QUALITY EDUCATION: Via workshops/incomes nomadic adults/children are receiving education via workshops (locals/internationals), schools, high schools and universities. 
  • SDG 5 – GENDER EQUALITY: Over 70% of our national managers are women; rurally, women care for travelers’ family experience (food, drink, etc.) while men generally guide (though some women guide). 
  • SDG 6 – CLEAN WATER AND SANITATION: (TRAINING/OPERATIONS) 1) nomads/travelers – “Leave No Trace” 2) waste management to mitigate watershed damages along routes, etc.
  • SDG 7 – AFFORDABLE AND CLEAN ENERGY: assisted all nomadic families to obtain savings accounts across Mongolia – credit histories used for financial services/small-loans to procure solar/wind powered units. 
  • SDG 8 – DECENT WORK AND ECONOMIC GROWTH:  Social economic development via tourism while combatting negative aspects of open market growth.  Over 90% of HR are rural; via “Geotourism” we strengthen rural supply chains. 
  • SDG 9 – INDUSTRY, INNOVATION AND INFRASTRUCTURE:  “GER to GER” is the Mongol Empire’s ancient “kinetic supply chain” – today this ancient supply chain advances Mongolia’s social economic aspirations. 
  • SDG 10 – REDUCE INEQUALITIES: In addition to financial equality, SDG initiatives in Mongolia and abroad – for the last 6+ years we’ve been tracking, mapping, countering, etc., a variety of “inequalities” from Asia to EU to mitigate home-grown issues across multiple countries/internet-platforms.
  • SDG 11 – SUSTAINABLE CITIES AND COMMUNITIES:  GERtoGER meshes “kinetic” and “static” supply chains into itineraries, products, etc., towards advancing social economic development. GERtoGER’s founder has spent 23+ years assisting Mongolia through its post-Soviet transitional development (tourism, meat, cashmere) – first USAID funded “The Competitiveness Initiative”. 
  • SDG 12 – RESPONSIBLE CONSUMPTION AND PRODUCTION: 1) travelers are trained on “subsistence nomadic lifestyles, traditions, history, etc.” 2) nomadic tribes are provided with cashmere-alternatives owing to overgrazing issues (sharp increase in goat numbers); sustainable eco-incomes vs. land degradation incomes that impacts nomadism, livestock, GDPs, nature/environment.
  • SDG 13 – CLIMATE ACTION: We have conducted Nomad Relief Efforts during climatic disasters; films, media pieces, awareness campaigns, etc. 2) We established networks ‘that can’ monitor trends (goats, desertification, watershed situations, weather impacts on land degradation, etc.)
  • SDG 14 – LIFE BELOW WATER: Via workshops all herder/travelers are trained about the importance of water resources in relation to mitigating waste related issues, etc. Though Mongolia may not have oceans – the quality of Mongolia’s watersheds are vital to nomadic populations throughout the country. Mr. Fromer assisted USAID Gobi Initiative’s “Watershed Monitoring” program works as the quality of the watersheds directly impacts Mongolia’s GDPs (cashmere, meat, tourism) as nomadic families are the core “node” of all three industries.
  • SDG 15 – LIFE ON LAND: Via workshops herders/travelers are trained about the importance of land resources in relation to mitigating waste related issues, watershed impacts on land quality, weather/climatic degradation of land, etc., in addition to serious issues pertaining to overgrazing, etc., GER to GER has established nomadic networks ‘that can’ monitor such remote concerns (GDP concerns).
  • SDG 16 – PEACE, JUSTICE, AND STRONG INSTITUTIONS: We promote the UN’s UDHRs within Mongolia, social media, etc. Mr. Fromer encourages all countries to “maintain the peace” via making the general public aware of social-issues (extremists, oppression OPS, racial hate CRIMES, etc.) that may indeed hinder social economic development. 
  • SDG 17 – PARTNERSHIP FOR THE GOALS: Via social media networks (Facebooking, Twitter, etc.), partners, donors, etc., we proactively expand our initiatives.
    • Responsible-Tours.org” established by GER to GER and the Founder, this new Initiative is being launched by “The Global Practitioners” to assist International CBTs, CSR Initiatives, alternative community travel networks and Geotourism Initiatives
    • LastLifeLine.org” under the GERtoGER Foundation this new Initiative aims to match Global Issues of the aforementioned “MDGs/SDGs” that require exposure to better link with like-minded organizations.

Responsible Travel Notes: 

* All Humanitarian Trips and Homestays are 100% “Reality Trips” that are managed and operated by locals and nomadic families; GER to GER Office operates ONLY AS A Humanitarian “Travel Agent” for communities (non-tour operator).

* GER to GER humanitarian trips is about “Reality” – real families, real lifestyles, real situation, etc. (who are the Mongols? And not about our expectations).

* GER to GER humanitarian trips are not an amusement park experience – it’s about awareness/respecting nomadic lifestyle and learning “their ways” (not ours), etc.

* GER to GER is an opportunity for people to learn how to integrate within other cultures vs. other cultures catering to our international norms and standards that we have become overly accustomed too and demand others to adhere too (like paid entertainment slaves).

* GER to GER has generated over a Million USD towards Mongolia’s social economic development via supply-chain synergies and provides over 80% of its revenues toward rural nomadic families that greatly need this alternative income source.

Some Successes from 1000s include:

Hashuu’s Wife

“Ger to Ger saved my husband’s health in 2016… Ger to Ger paid for his entire hip replacement surgery/one month’s physical therapy treatment cost at the Korean Hospital. Today, he is working by himself and started to herd animals alone without requiring other people’s assistance; his backbone pain gone forever.”


“The benefits of working with Ger to Ger are countless.”


“Income that my family earned from tourism sector has paid for my husband’s rehab and medical treatment for his liver.”

A Nomad States

“My additional revenue from tourism industry benefitted my livestock to grow sustainably as I had no longer kill animals to pay my four children’s tuitions and my wife’s liver treatment.”

Battsetseg Gonchigdorj

“After collecting my salary for couple years, I was able to pay for my two older daughters’ university tuitions. The oldest daughter fulfilled her dream as a pre-med student and the other one studied Korean language. The young two daughters are studying in English school and high school specialized in math.”

Jargalsaikhan Purevjal

“I used my salary to purchase more animals for my family and a horse cart so I don’t need to beg other families to lend us their cart so my family can move during seasonal migration.”

Amarjargal Dorjsuren

“In 2008, my brother was killed due to unsafe working conditions in the unlicensed Nalaih mines. If my husband and I were not working at Ger to Ger, my husband could have been killed too. It’s truly wonderful that Ger to Ger assisted my family and also saved my life for my children… I’m always Appreciative.”


“In 2006, Ger to Ger invited my family to become a host family however we had no financial resources and no animals to transport travelers. Regardless of our challenges, Ger to Ger team extended their hands by recommending to rent animals and Gers from other families until we were able to procure our own.”


“We used to herd for other families for many years because we did not have our own animals. But after working with Ger to Ger our livelihoods improved and we purchased our own animals; and herding them now. Also few years ago, one of my sons had heart problem and had to have urgent surgery. If we did not work with Ger to Ger and did not earn money from tourism sector we could not have afford to pay the surgery cost and save my son. Today my son is healthy and herding animals, next year he will start studying in University.”

Tested, Tried,
100% Proven AND Traceable History

Short List – Timeline of Achievements, Honors and Recognitions:

100% Fair Review about our Humanitarian Trips

My husband and I are in our late 30s, travel a lot, and have a pretty flexible budget so over time have taken every possible trip: guided group guided private, self guided and everything in-between. Ger to Ger is like nothing else we’ve done and became one of our best travel experiences.

We did what the Mongolia Budget Trekking Trip Through Khangai Mountain Range for 10 days in August 2016. Ger to Ger provides an orientation and a bus ticket to a starting point and from there, you rely on new family each day as your host. At each yurt/ger, you get lunch, then participate in some sort of household activity, eat dinner, spend the night in a guest ger and then next morning after breakfast get transported by the host to the next family. The families speak zero English so you communicate using gestures, phrase book and drawings, which ends up being surprisingly functional and fun. The accommodations are very basic (outhouse, no electricity, etc.) but clean and comfortable. The nature is breathtaking – the steppe is bright green, vast and pristine as families are widely dispersed to have enough pasture area for their animals.

There are a lot of negative reviews in Ger to Ger forums so we we wanted to focus on addressing a few points that come up in them. 

Owner’s Note: This statement is actually misleading as there are only a handful of dishonest reviews (approx. less than 10 which is way less than 1% of GER to GER clients from 6,000+) across a timeline spanning some 7+ years on the same Lonely Planet Thorn Tree/Trip Advisor thread. It may seem a lot and all recent but they are not – maybe 1 or 2 complaints/dishonest reviews (scams) per season from 400+ travelers per year… can’t satisfy everyone. 

Click here to learn more about how to “Verify Fake Reviews”

First, about the orientation (2-hour overview of the trip in Ger to Ger offices). Yes, the owner comes off a bit arrogant and his approach doesn’t really match what Westerners are accustomed to. But after you do the trip, you forgive him. The creativity and drive to build this unique type of tourism and the value he has delivered to local community and to foreigners’ ability to get to know Mongolia qualifies him for some serious slack www.Zanjan-Fromer.com . Plus, we think some of his behavior is intentionally theatrical to get tourists in the mindset to not expect hand holding – the whole point of this type of a trip.

Owner’s Note: We only have a couple hours to train you what typically takes days of professionally training – so it’s our goal to create “thought provocative” curriculums and it could be an information overload for some; however very necessary to maintain our 99+% health/safety record. 

On a personal note, I’m not an arrogant individual, however, I’m indeed a passionate and committed field specialist that has sacrificed 23+ years of my life towards international humanitarian works – sure I’m confident, professionally informative/knowledgeable (that’s why I give the trainings) yet very flexible/patient…. but not arrogant (as I don’t introduce all my international awards, etc., upon meeting new people).

But if you like to see my credentials please by all means visit my site at www.Zanjan-Fromer.com

Next, the itinerary. Our biggest advice to fellow travelers is to open the Day by Day provided and write in before Day 1 ‘itinerary is for illustration purposes only – actual route, activities and transportation will vary’. The website says things will shift yet people are still upset about the changes so this exercise will force you to really get onboard with it. For example, our first ger day was supposed to be at family X, the activity was sowing traditional outfits and transportation next day was a 25km hike. Instead, we ended up at family Y, our activity turned out to be watching a newly slaughtered sheep being cleaned and butchered and the following day we went to the next family on horseback. For the remaining days at dinner, we would draw pictures with locals figuring out which family, how far and how our next morning was to be spent. What was amazing is that each family knew exactly what and how was to happen so the whole thing worked like a well-oiled machine. It just didn’t follow the writing in the brochure which created a sense of adventure and gave my husband and I (both highly structured business owners back in the US) an opportunity to completely relinquish the sense of control, time and expectations, which was exhilarating.

Owner’s Note: for traveler safety, cultural nuances, etc., nomadic families are allowed to modify trips in accordance with local requirements. We try to elaborate on this on our website, brochures, social media accounts, emails, training workshops, etc., so I’m not sure why it’s considered to be a surprise – we have to ensure that our operations DON’T overly interfere with nomadic culture and lifestyles. We as foreigners need to learn how to become apart of different cultures/societies rather than trying to impose our western methodologies onto foreign cultures.

Lastly, on hiking. Of the 9 days, we only hiked from yurt to yurt 4 times. One time we went by horse (I’ve never been on one, so the idea was initially nerve wrecking but it all worked out – the host held my horse’s rains the entire way). Four times we went on a back of a motorbike and learned that riding one through a steppe is one of the most fun experiences you’ll ever have. For those of you who are like us and were looking forward to the long hiking days listed in the itinerary, fear not. You can easily get plenty of hiking time after you arrive to next family (around 1pm or so). There are clear cattle paths that you can follow and make up for the kilometers you’ve expected.

Owner’s Note: indeed there are tons of trekking and explorations that everyone can conduct as you will be using your nomadic gers as “base camps”. For the avid explore this is truly going to be a “brilliant experience” however for the typical city-type of tourists – this is going to be a learning curve; however, we do train you and have maintained a 99% success rate! So there is not real reason to be overly worried 🙂

This trip truly will allow you to get to know Mongolia and Mongolians like no other and it will expand your view of the world and travel.

We intentionally try to keep this more “culturally authentic” by training foreigners to let go and learn the Mongol-ways instead of trying to force the Nomadic Families to overly adapted our western-ways… We are international field specialists with decades of out-in-the-field expertise, the last thing we’ll be doing is making a “Disneyland” experience… It’s not to say Disneyland is bad – it’s not as I do enjoy it myself as well – however, it’s not in the best interest of nomadic families NOR international travelers if we try to unethically force locals to adhere to such “entertainment parks” methodologies of customer service… instead we focus on Nomadic Cultural Service as one of our main training core components.


Our Success Rate

Well over 95% are satisfied clients


“The best choice for a tour in Mongolia” – Trip Advisor Review

“If you are thinking to take a tour in Mongolia this is the place to shop. Forget about all other agencies that offer traditional touristic tours with a English speaking guide, sleeping in tourost camps, etc. Ger to Ger will place you in real nomadic family without a tour guide so you will be on your own, sleeping in real gers with family, eating with family etc.  I took 2 humanitarian tours (Dairy and Gobi) and no doubt one of my best experiences in my life.”

We believe in good ole HONESTY; nobody is PERFECT, from 10,000+ SUCCESSES - less than 2 DOZEN were displeased...


Liked the Humanitarian Trips - Just As It Is
Satisfied 97%
Satisfied with the Humanitarian Trips - However Needs Improvement
Liked the Packaged Trips - Just As It Is
Satisfied 95%
Satisfied with the Packaged Trips - However Needs Improvement
National Geographic Society - Zanjan Fromer - GEOtourism Ambassador
National Geographic Society - World's Most Innovative Travel Entrepreneurs
World’s Innovative Travel Entrepreneurs to Gather at National Geographic to Share Geotourism Success
Ger to Ger Goes for Gold in Mongolia; With two wins under its belt in the Ashoka’s Changemakers 2009 Geotourism Challenge: Power of Place – Sustaining the Future of Destinations, Ger to Ger – the self-styled ‘market-driven social enterprise’ based in Mongolia – is definitely doing something right. Founded in 2005 by Mr Zanjan Fromer, a native Alaskan with extensive experience in tourism and development, Ger to Ger has in a few short years managed to generate the kind of buzz for which many similar enterprises earnestly and sometimes vainly strive.
GER to GER GEOTOURISM MONGOLIA: 2006 Official Country Partner of the CBS’s The Amazing Race: S10 E2; An Emmy and Directors Guild Award Winning Season.
GER to GER Geotourism Mongolia | Rough Guides and GERtoGER
"Meet the locals – how to immerse yourself on your travels"; A typical day on a trip with Ger to Ger, a non-profit organization that promotes grassroots tourism development, starts with a journey on horse or oxcart from the ger where you spent the night onto your next resting post. The rest of the day is spent doing what your new hosts do.
German Article about GER to GER
GER to GER GEOtourism Mongolia - New York Magazine
GERtoGER.org is featured in the TOP 12 GLOBAL DESTINATIONS for honeymoons - the story is now featured in New York Magazine's 2018 biannual Weddings issue and is now live online. 



“A truly Mongolian experience”
– Trip Advisor Review

“If you want to get an idea of what traditional life in Mongolia is like while also staying off the beaten track, this is the place to book a tour. I did a three day tour in the Middle Gobi region and a 6-day tour in Bulgan Province. I stayed in Mongolia near the end of april, which is a good time temperature-wise. Both tours greatly exceeded my expectations, as did the service provided by GerToGer…”

“…I thoroughly enjoyed staying with these people and want to thank GerToGer. These tours were the best combination of feeling safe (knowing you can always call them in case of emergency) and experiencing something real and unique. Definitely a highlight of my travels, you can’t miss this if you are visiting Mongolia!”

Dr. Carmen Rohrbach
Ms. Carmen Rohrhach traveled with Mr. Fromer of GER to GER; Ms. Rohrbach's last "Mongolei" book featured GER to GER

German Travel Writers Explore GER to GER